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When it's time to install tires, you have choices. At Tires23, our goal is to assist you in finding the right tires and wheels for your vehicle, budget, and driving environment. To that end, we offer a wide selection of tires and wheels to keep you in motion. Today, we're going to take a closer look at one of these tire brands: MICHELIN®.

MICHELIN® is a well-known giant in the tire industry. Considered a "Tier One" tire brand, meaning a premium tire solution that is one of the best selling, MICHELIN® is a trusted name for drivers across Markham, Ontario. As our featured tire brand, we'll take a closer look at why customers choose MICHELIN® replacement tires.

Here are three elements drivers associate with the MICHELIN® portfolio of tires:

1. Durability: MICHELIN® tires are designed for durability and long-lasting performance, so customers can get more kilometers out of their tires. How long do MICHELIN® tires last? Longevity wvaries depending on the type of tire, tire maintenance intervals, and environmental / driving conditions. A good tire, at a more economical pricepoint, can last around 50,000 kilometers while a higher-end tire may be tested and warranted for 100,000 kilometers. When shopping for MICHELIN® tires, review the expected mileage and warranty information in relation to each tire.

2. Performance: MICHELIN® tires are engineered for stability, traction, and braking power. Certain tires in the MICHELIN® lineup may promote fuel economy, a quiet ride, or other benefits in different temperatures, terrain, and weather conditions. Overall, MICHELIN® tires are a popular choice for drivers who seek the performance characteristics that the brand promotes.

3. Comfort: With advanced technologies, like Comfort Control Technology and MaxTouch Construction, MICHELIN® is known for engineering tires that offer a smooth ride and minimal noise levels inside the car cabin. These features also help improve fuel economy without sacrificing quality in the process. When comparing MICHELIN® tires, review the features and benefits each tire offers to find the right fit for you and your family.

If you're a quest to find your next set of tires and considering installing MICHELIN® tires, visit Tires23. We offer a comprehensive selection of MICHELIN® tires with many tire types and sizes available. Our qualified team will assist you in finding replacements that match your needs, always at a competitive price.